When the going gets weird...

Thinker and Doer from Brooklyn, NYC. My Tumblr is for the fun things I find in this space. Sometimes it turns into a blog post on SeanBohan.com. Sometimes I push it to Twitter (@seanbohan) or my Facebook. I work at Mozilla and am focused on making the internet more awesome for users.
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I don’t believe in market research. I don’t believe in marketing the way it’s done in America. The American way of marketing is to answer to the wants of the customer instead of answering to the needs of the customer. The purpose of marketing should be to find needs — not to find wants.

People do not know what they want. They barely know what they need, but they definitely do not know what they want. They’re conditioned by the limited imagination of what is possible. … Most of the time, focus groups are built on the pressure of ignorance.

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